IGM Audience Cubes are a powerful new way to target your best customers across our high-quality portfolio. Cubes leverage the breadth of rich demographic and behavioral data available from our vertical sites to create a multi-dimensional picture of highly desirable audience segments.
Demographic
18-34
Young. Social. Active. 18 to 34 year olds set their own agenda, juggling trips to the gym with an active social or life whether entertaining at home or meeting friends on the town. They shop for the latest technology to enhance every part of their life, from the latest cell phone to wireless home entertainment.
MEN
Natural enthusiasts, men pursue their interests online and off. Whether taking a weekend trip or joining a sports league, men stay active on their downtime. As highly active Web users, they spend money on consumer electronics, video games, and cars and often dispense advice on their favorite sites and content.
WOMEN
Women know what they like and aren't shy about sharing their opinions. These influencers set trends with their taste in—and propensity to buy — the latest fashions, jewelry, and cosmetics. They enjoy socializing in or out of the home and keep up on their personal interests through a variety of magazines.
AFFLUENTS
It's no surprise this elite group has money and likes to spend it. Whether globetrotting to exotic locations, taking in the latest buzzworthy play, or splurging on a new luxury car, affluents indulge in the finer things in life. These taste aficionados lead active lives, dining at high-end restaurants, entertaining at home, or attending cocktail parties with their social set.
PARENTS
With increasingly hectic schedules, parents rely on the Web for everything from family-oriented entertainment to buying kids’ clothes and toys. They also stay up on the latest trends and get helpful tips from online resources such as parenting magazines.
Behavioral
ACTIVE SHOPPERS
Faced with more options than ever, savvy shoppers know a good deal when they find one — and they're not afraid to look. Which is why they browse and buy on the Web for products ranging from home furnishings to fashion, and everything in between.
ACTIVE TRAVELERS
These people are always en route to a new destination, whether it's business or personal. Active travelers make the most of their time away by using all the resources available to them, from airline and hotel reward programs to travel-related e-newsletters.
HOMEOWNERS
As this group knows all too well, homeownership can be daunting. That's why they turn to online resources for help managing their household or new purchase. Whether it’s finding a plumber or shopping for new electronics, homeowners rely on the Web to weigh their purchasing options. SPORTS FANS
Diehard fans take their sport(s) seriously. You can often find them poring over stats on their favorite player/team online and off, joining fantasy leagues, or rooting for the home team at events in their area. Hardly armchair fanatics, those passionate about sports also actively play and buy the latest equipment they need to compete. WEBMASTERS
Webmsters take their busines(ess) seriously. You can often find them often at various forums and webmaster related websites looking to find out the next BIG thing on the NET.
IGM Network Statistic
Unique Users (per month)
57,000,000 unduplicated
30% Reach
Combined Page Views 1,500,000,000
IGM Network Statistic
Unique Users (per month)
57,000,000 unduplicated
30% Reach
Combined Page Views 1,500,000,000
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